Search Engine Optimisation, or SEO, is the technique of making a website achieve higher positioning on a Search Engine’s organic listings, when a user searches on terms related to the site’s content. SEO provides improved marketing ROI (Return On Investment) due to its cost-effective nature and is now a necessity for every business online today.
Why Do I Need Search Engine Optimisation?
In this current time of digital communication, people use the internet to seek their consumer needs, instead of looking through the Yellow Pages and picking up the phone. Having websites displayed instantly in a Search Engine provides necessary information on different products and services so customers can assess their options. Given that more than three-quarters of all internet users discover websites through Search Engines, it is paramount that your business be prominently positioned within these listings.
Market Example: A customer searches for your product or service in a Search Engine (Google, Yahoo, Bing), which delivers them a listing of websites relevant to their search terms. Is your business one of those results in the Top 3, or even on the first page?? If you haven’t done any Search Engine Optimisation, the answer is NO. So how will anyone find you after you’ve paid all that money on a good looking website? How will your business website reach your prospects, competing with the hundreds of sites in your niche?
And it’s not about reaching just a few more customers. With internet use now, your business can be listed at the top of the whole local, national or worldwide audience of consumers seeking your products and services. Are your competitors doing SEO? No doubt they’ll be thinking about it, if not already doing it. If you want to keep up with the competition and be at the forefront of your industry, Search Engine Optimisation on your website should be started immediately.
AeroTech’s SEO service initiates a specialised campaign for your site consisting of the most updated industry standard best practices and web friendly methods to gain a wide variety of online presence, so the Search Engines will see your site as an authority in your industry and list you higher on their search results….driving more traffic to your website and more customers for your business.
Hiring a professional and trusted SEO service is critical for achieving the best results and staying ahead of your competition, as ranking factors continue to change and are becoming increasingly difficult to understand. AeroTech only implements ‘white-hat’ SEO methods, ensuring your site adheres to the guidelines set out by the Search Engines and doesn’t get penalised or banned from their indexes.
AeroTech specialises in SEO and is dedicated to the internet, constantly researching and developing the most effective SEO methods to stay updated in today’s competitive online world.