Search Engine Optimisation, or SEO, is the technique of making a website achieve higher positioning on a Search Engine’s organic listings, when a user searches on terms related to the site’s content. SEO provides improved marketing ROI (Return On Investment) due to its cost-effective nature and is now a necessity for every business online today.
Why Do I Need Search Engine Optimisation?
When you’re looking for a local business to repair your roof leak, shop around for a better internet provider or replace your mobile phone screen….how do you find them? You pull up your go-to Search Engine on the closest device and search of course. Well your customers are no different. The internet has now become the primary source consumers turn to for local business information, with recent studies showing that up to 97% of consumers now look for local businesses online.
Having websites displayed in a Search Engine provides instant access to products and services so customers can assess their options. And given that 85% of all internet users discover websites through Search Engines, it is imperative that your business be prominently positioned within these listings. Not showing up in Search is equivalent to professional suicide.
97% of consumers look for local businesses online
Example: A customer searches for your product or service in a Search Engine (Google, Yahoo, Bing), which delivers them a list of websites relevant to their search terms. Is your business one of the top results….or even on the first page?? If you haven’t done any Search Engine Optimisation, the answer is NO. So how will the majority of consumers find you after you’ve paid for that good looking website? How will your business reach your market potential, especially given the amount of competing websites in your local niche?
And it’s not about reaching just a few more customers. With internet use now, your business can be listed at the top of the whole local, national or worldwide audience of consumers seeking your products and services. Are your competitors doing SEO? No doubt they’ll be thinking about it, if not already doing it. If you want to keep up with the competition and be a market leader, Search Engine Optimisation on your website should be started immediately.
AeroTech’s SEO service initiates a specialised campaign for your site consisting of the most updated industry standard best practices and web friendly methods to gain a wide variety of online presence, so the Search Engines will see your site as an authority in your industry and list you higher in their search results….driving more traffic to your website and more customers for your business.
Hiring a professional and trusted SEO service is critical for achieving the best results and staying ahead of your competition, as ranking factors continue to change and are becoming increasingly difficult to understand. AeroTech only implements ‘white-hat’ SEO methods, ensuring your site adheres to the guidelines set out by the Search Engines and doesn’t get penalised or banned from their indexes.
AeroTech specialises in SEO and is dedicated to the internet, constantly researching and developing the most effective SEO methods to stay updated in today’s competitive online world.